Project Overview
Lush Brown is a conceptual high-fashion brand that delivers the most revolutionary designs while being sustainable and eco-friendly. It embodies a sophisticated yet bold and rebellious nature.
A Strategy for the Compassionate Rebel
In creating and designing this rebellious label from scratch, there was one main obsession: an undying love for animals and the environment.
The process started with creating a comprehensive brand profile to define who Lush brown is, who they serve, their competitors, and why they exist. Armed with these details, I chose a brand name that beautifully represents a sustainable brand spreading a message of fearless kindness.
Lush Brown was fashioned to be the converging point of the elevated luxury of Stella McCartney’s collection and the revolutionary style of Vivienne Westwood.
Positioned as a “rebel” or “outlaw,” Lush Brown’s core brand message is loud and proud – to be brave enough to put your words into action. A symbol of resistance, Lush Brown aims to inspire positive change.
Their tagline proudly flaunts their core message: “In a unkind world, be a rebel.”
Designing a Unique Logo
Designing the perfect logo for Lush Brown was challenging and required several iterations. It had to capture a bold yet sophisticated look.
Lush Brown Comes Alive
With a clear strategy in mind, I designed a unique brand identity to stand out from the competitors. The outcome was an identity that seeks to tie refined elegance with a daring look.
From the logo to the colour palette to the shapes, it was crucial to balance the anatomy of the design to align with the brand’s persona.
This brand kit gives a quick glance at the look and feel of the brand.
