Choose your ideal

Brand / Website Package

What do you need most right now?

MINI BRAND KIT

Get all the essentials you need to give your brand a much-needed glow-up, without breaking the bank.

Who this is for
  • Solopreneurs
  • Product or service-based small business owners
  • Brand profile questionnaire
  • Creative direction (2 mood boards)
  • Logo suite (Primary logo + 1 or 2 variations)
  • Curated colour palette
  • Hand-picked font pairing
  • Brand photography/imagery style
  • One-page brand board
  • Custom brand pattern (optional)
  • Brand guidelines (optional)
  • 2 x rounds of refinement
  • Logo file usage guide
  • Physical production and print fulfillment
  • Desktop/web licenses for premium fonts or graphics.
I need this
(Projects starting from $250)

BRAND STRATEGY & DESIGN

Set the foundation to define a unique visual and verbal identity and build a cohesive, strategic brand.

Who this is for
  • Solopreneurs
  • Product or service-based small business owners
  • Brand profile questionnaire
  • 120-min strategy session (+ brand discovery exercises)
  • Brand foundations (purpose, values, personality, etc.)
  • Core messaging & storytelling
  • Creative direction (2 mood boards)
  • Logo suite (Primary logo + 2 or 3 logo variations)
  • Curated colour palette
  • Hand-picked font pairing
  • Brand photography/imagery style
  • Photoshoot creative brief (optional)
  • Custom brand pattern
  • One-page brand board
  • Brand guidelines document
  • 2 x rounds of refinement
  • Logo file usage guide
  • Physical production and print fulfillment
  • Desktop/web licenses for premium fonts or graphics.
I need this
(Projects starting from $1,000)

WEBSITE DESIGN

Launch a fully-customised, responsive website that puts you and your ideal audience front and center.

Who this is for
  • Coaches or consultants
  • Wedding pros or planners
  • Creatives/content creators (photographer, designer, copywriter, etc.)
  • Other service-based business owners
  • Mobile-friendly website
  • Media optimisation for faster page load
  • Basic search engine optimisation
  • Custom coding (if required)
  • Domain transfer (if required)
  • Mini brand kit add-on (logo, colours, typography)
  • Social media integration
  • Training video and resources
  • 14-day post-handover support
  • Domain or hosting-related costs
  • Desktop/web licenses for premium fonts or graphics
  • Brand photography
  • Website copy (separate add-on)
  • Ongoing website maintenance, updates, and support (separate add-on)
  • Third-party software or plugin licensing fees
I need this
(Projects starting from $1,500)
Anjana R. Mathew - Brand Strategist & Creative Designer

Why work with me

From a full-time employee to a solopreneur, I know what it’s like to chase after a dream only you can see.

You don’t need a big agency to build a top-notch brand. You need a partner who cares about the little things and keeps you in the loop at all times.
 

You can also rest assured that I’ll go all-in when I take on a project. No, seriously… That’s why I take on only a handful of projects at a time.

What’s more? You get a marketer and a designer rolled into one 5-foot person.

Flow with Ollie

Grounded and warm branding and web design for a yoga coach.

SRM

Chic, modern brand identity design for a copywriter's personal brand.

Alour Photography Studio

Feminine branding and web design for a photography studio.

(Click on each image to view project gallery.)

Pinned on the wall

“My experience working with Anjana was very rewarding. Not only did she pay attention to the small details, but also did my brand a lot of justice with her research and dedication. Her passion for her project is clear in the outcome.”

“It was a pleasure working with Anjana. She understood our needs and went beyond. I also felt the way we worked together was very effective… she reminded me to keep the deadline. And she ended up creating great content.”

“Anjana is very smart and knows what she’s doing. She has been very collaborative throughout the process and was able to capture my needs and accomplish the work perfectly. I’m very happy with the final product.”

Frequently Asked Questions

Do you work with product-based businesses too?

Yes, my brand strategy and design services are perfect for you, too. However, I currently don’t offer web design services for product-based businesses, as e-commerce integration is not my area of expertise.

Sure, I do! You don’t need to be a big or established business. As long as you have a good understanding of your business and good communication skills, I think we’ll get along.

I don’t offer logo design as a standalone service. My goal is to help you gain clarity and confidence to show up like you deserve to, and I don’t think “just a logo” can add that value.

I work with both WordPress and Squarespace. If you’re unsure which suits your project best, I can help you choose one depending on your requirements and goals.

Absolutely! If you need custom design assets (e.g., social media templates or business card design) or additional services (e.g., website copy or Google Analytics setup), we can add them on. These will be quoted separately based on your specific needs.

The project is billed in two parts: a 50% non-refundable advance to secure your spot, and the remaining 50% upon project completion and approval (before final handoff). This payment structure simplifies things and protects both of us. But if you need a custom payment plan, I’m happy to discuss it further.
This varies depending on the package you choose. For example, with a web design project, we’ll need to lay some groundwork before getting started. If we decide to move forward after the initial fit and vibe check, I’ll message you with the next steps and my availability.
Pssst...

I handpick only a few projects at a time and pour my heart and soul into each one.

That means I’m looking for passionate clients who are building purposeful, modern brands. Whether you’re launching or rebranding soon, consider this your sign to get in touch with me.

apply now