Say hello to your
brand strategist & Designer
I’m not that gal with “5+ years of experience” and I’m not here to pretend I’m a know-it-all.
In fact, I don’t know most things… about you and your business to be specific. But what I know are the real questions worth answering — questions you might not have thought about or avoided because they seemed irrelevant.
One could argue that’s what makes me worth it. (wink wink)
How it all started
My former boss literally asked me, “Don’t you ever sleep?”
I was a social media manager at a hyper-paced global agency. I worked tirelessly to give my clients the best experience, and it paid off. Within seven months, I was promoted to team lead.
But with it came new responsibilities. As much as I loved leading a growing team of 25+ social media managers, I quickly realised I was burning the candle at both ends. So, I decided to go bold and go home (in short, I resigned).
With almost no clients and a lot of free time on my hands, I took an online brand management course offered by the University of London and London Business School. That’s when something clicked.
Over the years, I’ve seen a fair share of the chaos caused by the lack of a clear brand strategy and identity. Not because the founders or business owners lacked passion. They simply didn’t know better. I knew I needed to get on the ground level to help others like them overcome this problem.
And that, kids, is the story of how I met your brand’s future — strategic brand design.
Now, I help my clients discover their purpose and brand identity with strategic creativity.
My Creative Process
(a.k.a. DIVE framework)
DEFINE
Discover the heart of your brand by figuring out the "what, how, why, and for whom".
INSPIRE
Develop mood boards to match the vibe and direct the creative direction of your brand.
VISUALISE
Design a visual identity that matches your vision and your audience's vibe to a tee.
PACKAGE
Package the final files for handoff and cheer you on as you gear up for your brand's take-off.
I had a feeling you'd stick around
Because you really care about building a strategic brand identity that you and your audience can relate to.
I know what it's like to struggle with defining your audience or finding the right shade of blue.
And it's not your fault…
It's always harder when you have to figure everything out yourself. You're too close to your business to be objective and see its potential beyond what you already imagined.
If you're ready to shake off your branding worries and invest in a strategy-led brand design, I have a feeling we'll make a good team.
Now, let me introduce you to the person behind this one-man show...
Meet the brand strategist and designer
Hi, I'm Anjana
I could talk about how I was a district topper in senior high school and a marketing postgrad with distinction. #HumbleBrag
But who cares about that? Let’s talk about the real me…
I’m pretty relaxed to work with and I know when to shut up and listen.
(But I’m definitely introverted if you ask me to “jump on a call” at the last minute).
My design philosophy is simple. I subscribe to the idea that the best design is not when there is nothing left to add, but when there is nothing left to take away.
My design style leans toward modern, chic, and minimalist. I don’t do “make it pretty” or “make it POP” (Thank you, Betty, that’s enough pop to last us a lifetime!).
A brand design has to be functional and practical. That means I’ll spend hours staring at my laptop curating the perfect font combo and an accessible colour palette for your brand.
Check out my fave brand design projects.
A few things I believe in
- Strategy without creativity is forgettable. Creativity without strategy is messy. You need both.
- Designers shouldn’t be expected to undervalue or overextend themselves just to prove their worth.
- Where we’re from shouldn’t decide the value of our services.
- Everyone deserves a hype woman. But we also need someone who’ll say what others won’t.
Random facts about me
- My pets are family. If I ever say I’m taking a day off to take them for a joyride, I’m not kidding.
- I’m a tea gal and never mind an afternoon tea. Sorry coffee, you know I still like you.
- Whether I’m working or working out, I love listening to music. Whoever said background music is reserved for movies?!
- When the English Premier League (football) or the Indian Premier League (cricket) is on, I’ll be busy cheering for Chelsea FC or RCB.
- I’m always down for a Pokémon marathon. (Yes, I’m talking about the cartoon series I used to watch as a kid!)
- Finally, I have an amazing twin sister. We are fraternal but look pretty much alike, enough to trip people up.
What do you get when you cross a brand strategist and a designer?
A brand-new secret weapon! (pun intended)