Find out a little more
About Me
Nice to meet you!
I’m a freelance brand strategist & creative designer helping brands tell a story, inspire action, and leave a lasting impression.
In 2022, I was a social media manager at a global agency. Within seven months, I was promoted to lead a team of 25 across different time zones. While I enjoyed the work, I realised I wanted to get in on the ground level and directly help businesses.
So, I left to become a freelance social media manager. But I wasn’t done. After completing an online brand management course with the University of London and London Business School, something clicked.
Throughout my career, I’d seen the chaos an unclear brand strategy and identity caused for individuals and businesses. It wasn’t due to a lack of passion—they just didn’t know better. I wanted to help change that. And so, I learned how to build strategic brands from the ground up.
Now, I work with clients worldwide, helping them discover their purpose and brand identity with strategic creativity.
When I’m not working, you may catch me with my family (fur babies included!), geeking out over digital tools, or watching my favorite EPL club or shows.
Fun fact: I’m a fraternal twin, but people still mix us up.
My Creative Process (a.k.a. DIVE)
DEFINE
Discover the heart of your brand by figuring out the "what, how, why, and for whom".
INSPIRE
Find inspiration and develop mood boards to direct the creative direction of your brand.
VISUALISE
Design a visual identity that matches your brand's vision and your audience's vibe to a tee.
EXECUTE
Package the final files for handoff and cheer you on as you get ready for your brand's take-off.
What do you get when you cross a brand strategist and a designer?
A brand-new secret weapon! (pun intended)