Benjie’s Deli & Co. | Food Brand Design

Project Overview

Benjie’s Deli & Co. is a kid-friendly food brand that delivers subscription meal kits and easy recipes to ensure a fun and joyful experience for the whole family.

Brand Strategy

Visual Identity

Verbal Identity

The Beginning of a Childlike Wonder

The process started with defining the brand foundations, a.k.a. the brand strategy.

The brand aims to be the go-to source for families who want to create wholesome memories at the dinner table. They not only provide quick, stress-free cooking solutions for parents but also encourage children to participate in the kitchen, making the moment even more special.

The biggest challenge in designing this kid-friendly food brand was making healthy and wholesome food appealing to kids.

Creating an engaging food brand for kids requires putting together different pieces that spark their imaginations and tickle their taste buds. So, I kicked off the brand design with a vibrant mood board that makes cooking look fun and colourful.

Designing a Lively Logo

The logo comprises a friendly typeface and a fun banana illustration. I added details like the curved e and matching tips for a more playful, cohesive look.

Bringing It All Together

With the logo, colour palette, and typography in place, I created a few design assets and a brand board to set the tone for this wonderful brand.