Project Overview
Wren Castillo is a performance coach for creatives, helping them overcome creative blocks and perform at their best. This design concept focused on storytelling over conversion, giving rise to the idea of “Creativity in Motion.”
Visual Identity
Verbal Identity
Website Design
Targeted towards creatives, I wanted to create a story-led website that felt unique and satisfying to scroll through. At the same time, since the service explores performance anxiety, overthinking, and creative block, the design needed to be simple and avoid overwhelm.
Native scroll-bound animations and a few custom touches, including an animation that visualises creativity and interactive hover tips, provide a sense of excitement and control for the user.
Keywords: Thoughtful, Curious, Human
Tools used: Squarespace
