Project Overview
Timeout is a meditation app that empowers individuals to take a break from their hectic lives by offering personalised guided meditation, breathing exercises, and other activities to relax, refocus, and reinvent.
Uncovering a Universal Truth
What started out as a passion project quickly started to take shape once I figured out their core difference. Most meditation apps focus on the end goal – mindfulness and health.
What if we focused on the individual instead?
Timeout is not a run-of-the-mill meditation app. The idea was to build an application that could help overwhelmed individuals focus on themselves even during their never-ending hectic schedules. With recommendations based on your mood and goals, Timeout revolves around the individual.
And that paved the way for a direct and relatable core message.
“Sometimes, all you need is a timeout.”
Falling under the “caregiver” archetype, their vision is to empower individuals worldwide to prioritize their well-being, create healthy habits, and live their best lives.
After all, no matter how chaotic or busy our lives are, everyone needs a break!
Designing a Timeless Logo
Timeout’s logo combines 2 central ideas: Taking a time out and recharging.
A Dynamic Sense of Calm
Timeout is designed to stand out in a crowded market of meditation and other well-being apps by offering a sense of calm in dynamic ways.
As the sun shines through the rain, their contrasting colour scheme adds the right pop further reinforcing their message.
