Project Overview
Refined Rover is a conceptual one-stop premium pet product retailer, delivering everything your pampered pooch needs, from high-quality food to luxury accessories to grooming essentials.
Naming
Visual Identity
A Refined identity for a refined Brand
The logo, inspired by a dachshund, was constructed entirely from geometric shapes of random sizes and shades.
The pastel colours, complemented by their darker hues, add to the modern and sophisticated feel of the brand. The customised typeface further enhances their brand identity and personality.
