This concept project began with the idea of creating a youthful and expressive brand for a studio that exists to turn bold ideas into unforgettable ones. That concept shaped the visual identity, voice, and overall creative direction.

The name, New Jen Studio, is a play on “new generation”, personified through its founder, Jennie. Expressive typography, a vibrant colour palette, high-impact imagery, cheeky copy, and custom interactions reinforce the studio’s bold, unconventional personality.

Keywords: Contemporary, Unconventional, Playful

Tools used: Squarespace